Rolling Stone – the magazine – has long ago established a name for itself in the entertainment and news industry. Aspiring musicians and writers consider themselves made once they become a part of the magazine. Over the years, Rolling Stone has become an icon in its niche.

Here’s the news: they are branching out into something quite new for them. According to the LA Times, the owners of the magazine are aiming to further cement their iconic status by setting up a restaurant and nightclub in Hollywood. And that is only the first step.

Think Planet Hollywood. Think Hard Rock Café. If things go as planned, Rolling Stone (the restaurant and nightclub) will be seen all over the place. Next summer, we should see the flagship branch at Hollywood & Highland Center. And according to the owners, guests will be in for a treat – more than one can expect at their competitors. They say that the food will be of better quality and everything is supposed to be hipper and fancier than all the other establishments in its niche.

More from the LA Times:

The Rolling Stone venue in Hollywood will operate on two tiers, Donnelly said. On the top level, which opens into the mall, will be a restaurant and bar intended to appeal to the estimated 15 million tourists a year who come to the Hollywood intersection near Grauman’s Chinese Theatre. He also hopes to pull in local residents who may come to watch sports or have a drink.

Being located in a mall certainly has its pluses. Even if you didn’t intend to go to the resto in the first place, you probably would be enticed once you see it. Something to look forward to next year!

Originally posted on December 15, 2009 @ 4:21 am